Social media marketing

What is social media marketing?

Social media marketing is the process of using social media to achieve measurable goals.

In such a rapidly expanding industry, many people present themselves as experts despite having little or no client-facing experience. By contrast, I took on my first social media marketing project back in 2009. Now I’m in a position where I’ve delivered campaigns to clients across an array of channels:

  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • Flickr
  • YouTube
  • Blogger
  • WordPress

Marketing with social media

As an experienced social media marketing manager, I can provide help at every stage of your social media marketing campaign, including:

  • Social media consultancy – auditing existing social media profiles and recommending new ones based on the priorities of your organisation
  • Social media account setup – creating Twitter accounts, Facebook business pages and other profiles as required
  • Social media training – giving you the skills to build and run successful accounts on Twitter, Facebook and elsewhere
  • Social media guidelines – setting out rules and best practice principles tailored towards your organisation
  • Social media strategy – establishing your organisation’s key social media goals and identifying what steps need to be taken to achieve them
  • Social media management – running campaigns on a day-to-day basis

B2B and B2C experience

I’ve run B2B and B2C social media marketing campaigns for clients on a daily basis, which has given me first-hand experience of what users really value. As a case in point, I’ve run niche Twitter accounts that have added 1,000 followers in less than a year thanks to a combination of good content, viral competitions and selective engagement.

I’m also constantly learning new skills by, for example, attending events like #SMC_MCR (formerly Manchester Social Media Café) and sitting on a panel of experts at Manchester Social Media Surgery.

Find a social marketing consultant in Manchester

Would you like to learn more, or get a freelance social marketing quote? If so, please don’t hesitate to get in touch on my Contact page.

Responses

  1. We have a large US based client looking to ramp up their social media presence and are looking to outsource this as an ongoing project to a social media manager. Could you let me know whether you’re currently available for new projects? Regards, Sophie Chatterbox Consultancy Ltd.

    • Hi Sophie, thanks for your message but I’m afraid I’m not available at the moment. Best of luck with the project though.


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