richardfrosty – Richard Frost – Manchester

What is SEO copywriting?

SEO, or search engine optimisation, is the process of improving your site’s performance on search engines. Copywriting is a vital part of this process because search engines try to direct users towards the most relevant content online.

Having started working in the Manchester SEO copywriting industry way back in 2006, I know how to produce content that makes an impact on search engines. I’ve got extensive experience in the following areas:

Writing copy with keywords

The first step in an SEO copywriting campaign is to identify the terms people use when searching for an organisation like yours. I can carry out your keyword research myself, using competitor analysis and a working knowledge of platforms such as the Google Ads Keyword Planner, Google Analytics and Google Search Console to help you pick out relevant words and phrases with high search volumes and low competition.

What’s more, I can help you write content that precisely targets these keywords. Whether you need SEO-friendly news stories, features, blog posts or website pages, I can devise and implement a content strategy that will significantly boost your site’s search engine rankings.

But I’m also aware that this is rarely enough. Simply achieving high rankings is pointless unless you can convert search traffic into sign-ups or sales. That’s why I specialise in producing high-quality content that appeals as much to readers as it does to search engines. My philosophy is that SEO copywriting should always be informative, engaging and trustworthy because this is the only way to gain readers’ trust and, ultimately, achieve the results you’re looking for.

Do you need SEO copywriting?

If you’d like to learn more, or to ask for a freelance SEO copywriting quote, please head to my Contact page.